MIKHAIL DADOV
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Mikhail Dadov

Customer Segmentation

Customer Segmentation: behavioral segments, churn signals, LTV, and actionable decisions. Senior CRM strategy and leadership.

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When I am the best fit

I connect behavioral segments, churn signals, LTV, and actionable decisions with customer economics, clear decision rights, and cross-functional leadership.

  • Teams that already have CRM activity but need clearer priorities around customer segmentation strategy
  • Leaders who need senior outside help without waiting for a permanent hire
  • Companies that want measurable impact on retention, LTV, and repeat revenue
What clients get
  • A sharper diagnosis and roadmap around customer segmentation strategy
  • Better execution across CRM, product, analytics, and vendors
  • Decisions tied to conversion, retention, LTV, and revenue quality
Typical scope
  • Review of current setup, journeys, data, and ownership
  • Prioritized interventions for the next 30, 60, and 90 days
  • Support for KPI logic, vendor work, and execution rhythm
Experience and results

X5 / Vprok: CRM built from scratch on Mindbox

I built the CRM function and team, expanded the contactable base 17×, and launched 100+ automated triggers that doubled customer LTV. Ecommerce integration took 60 days; CRM generated 5% incremental revenue in 12 months. Data, lifecycle priorities, measurement, and agency delivery developed together.

When to bring me in
  • The team is active around customer segmentation strategy, but business impact still feels weak
  • Ownership is fragmented and priorities are blurry
  • You need senior judgment, not more generic channel activity
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Customer Segmentation: behavioral segments, churn signals, LTV, and actionable decisions. Senior CRM strategy and leadership.

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Questions teams usually ask

I connect behavioral segments, churn signals, LTV, and actionable decisions with customer economics, clear decision rights, and cross-functional leadership.

Questions teams usually ask

FAQ

Is this just advisory work?

The engagement can cover strategy, roadmap design, vendor coordination, and implementation leadership. We agree on scope and accountability before starting.

Can this work on top of the current team and stack?

Yes. Most mandates start on top of the current setup and focus on clearer priorities, better decisions, and stronger execution quality.

How do we start?

Start with a 1-hour consultation to review the goals, constraints, and data available. We then scope an audit, roadmap, or leadership engagement separately.