AI-powered personalized pricing for every customer
Official press release from M.Video–Eldorado about a personalization initiative.
Source Quote
Conversion in the customer mobile app increased 1.5x.Short quote translated from the original source text or transcript.
The press release matters because it records how the company publicly described the rollout of Personal Price: mobile-platform sales were up 3.3x year over year in the cited quarter, the mobile channel represented 64% of online sales, and the mechanic was presented as part of a smoother digital customer experience.
It also gives concrete business proof: the company says app conversion grew 1.5x and that the mechanic helped expand the base of identified users inside OneRetail.
More public materials
Compact archive of related interviews, talks, and case publications from the same public body of work.
CRM Talks #2 with Mikhail DadovRead in English ↗
How a product approach aligned business and engineeringRead in English ↗
How M.Video grew email revenue with WIM.AgencyRead in English ↗
CDP in practice: Customer Data Platform roundtableWatch with subtitles ↗
“Invest only in features that create incremental impact”Read in English ↗
Panel on loyalty, CRM, and customer experienceWatch with subtitles ↗
How M.Video made loyalty fully digitalRead in English ↗
Tagline Awards case: 5% incremental CRM revenue for Vprok.ru PerekrestokRead in English ↗
Targeted marketing drove 5% of online supermarket revenueRead in English ↗
CRM approach at X5 Retail GroupWatch with subtitles ↗
Honored Guest reactivation experiment in restaurantsRead in English ↗
Audit of the Honored Guest loyalty programRead in English ↗
How Rosinter Restaurants launched the Honored Guest mobile appRead in English ↗
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