How a product approach aligned business and engineering
Published by Mindbox as a case talk based on real CRM operating practice at scale.
Source Quote
We launched the Personal Price mechanic in the mobile app and increased conversion by 10%.Short quote translated from the original source text or transcript.
The Mindbox case talk explains how M.Video–Eldorado moved to a product approach in 2020: decisions started from customer needs, the Personal Price mechanic lifted mobile-app conversion by 10%, and a subscription prototype was assembled in two months by business, product, and IT working together.
It is a strong source because it shows the operating model behind the numbers: a metric tree, fewer coordination loops, and a shared language between business and engineering instead of a simple request queue.
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