MIKHAIL DADOV
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Mikhail Dadov

CDP Governance & Ownership

CDP Governance & Ownership: data quality, decision rights, lifecycle ownership, and measurement. Senior CRM strategy and leadership.

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When I am the best fit

I connect data quality, decision rights, lifecycle ownership, and measurement with customer economics, clear decision rights, and cross-functional leadership.

  • Leadership can see the symptom, but the operating bottleneck is still unclear
  • The team has many ideas, but poor prioritization logic
  • You need a sharp diagnostic and a practical sequence of actions, not another presentation
What clients get
  • Clear view of the revenue, retention, lifecycle, or ownership gap behind the symptom
  • A prioritized intervention map instead of channel-level busywork
  • A first operating rhythm the team can actually sustain
Typical scope
  • Diagnosis of journeys, segments, vendors, dashboards, and decision logic
  • Focused roadmap for the next 30, 60, or 90 days
  • Support for execution ownership, experiments, and team cadence
Experience and results

X5 / Vprok: CRM built from scratch on Mindbox

I built the CRM function and team, expanded the contactable base 17×, and launched 100+ automated triggers that doubled customer LTV. Ecommerce integration took 60 days; CRM generated 5% incremental revenue in 12 months. Data, lifecycle priorities, measurement, and agency delivery developed together.

When to bring me in
  • You can describe the pain, but not the exact operating cause
  • CRM is active, yet business confidence in the function is low
  • The next hire or platform decision depends on getting the diagnosis right
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CDP Governance & Ownership: data quality, decision rights, lifecycle ownership, and measurement. Senior CRM strategy and leadership.

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Questions teams usually ask

I connect data quality, decision rights, lifecycle ownership, and measurement with customer economics, clear decision rights, and cross-functional leadership.

Questions teams usually ask

FAQ

How does the work move from diagnosis to action?

We identify the bottleneck, agree on priorities and success measures, then scope a roadmap, pilot, or leadership engagement.

Can this work without a full replatform or reorg?

Yes. In many cases the fix is about clearer prioritization, ownership, segmentation logic, and operating cadence on top of the existing team and stack.

How do we start?

Start with a 1-hour consultation to review the goals, constraints, and data available. We then scope an audit, roadmap, or leadership engagement separately.