Targeted marketing drove 5% of online supermarket revenue
Published on vc.ru as a public case article.
Source Quote
We understood that there could be no e-commerce breakthrough without CRM, and the future was personalization.Short quote translated from the original source text or transcript.
The vc.ru case is strong because it turns CRM into an operating revenue line: in three months the team integrated a custom e-commerce platform with Mindbox, launched 21 triggers across nine automated campaigns, and showed that targeted direct marketing accounted for 5% of online-supermarket revenue in the period described.
It also shows the real delivery conditions: a small CRM team, a complex custom back office, real-time plus nightly sync, and a plan where abandoned cart, reactivation, replenishment reminders, and A/B-tested offers were treated as business assets.
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