MIKHAIL DADOV
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Mikhail Dadov

CDP Is Installed But Ownership Is Broken

Focused work for teams where the CDP is installed but ownership is broken and generic channel activity is no longer enough.

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When I am the best fit

I step in when the CDP is installed but ownership is broken and the team needs an operator who can turn that into a concrete CRM, retention, or operating-model fix.

  • Leadership can see the symptom, but the operating bottleneck is still unclear
  • The team has many ideas, but poor prioritization logic
  • You need a sharp diagnostic and a practical sequence of actions, not another presentation
What clients get
  • Clear view of the revenue, retention, lifecycle, or ownership gap behind the symptom
  • A prioritized intervention map instead of channel-level busywork
  • A first operating rhythm the team can actually sustain
Typical scope
  • Diagnosis of journeys, segments, vendors, dashboards, and decision logic
  • Focused roadmap for the next 30, 60, or 90 days
  • Support for execution ownership, experiments, and team cadence
Quantified case

The stack only matters if the operating model works

At X5 I built the CRM engine from scratch on Mindbox CDP, launching 100+ automated journeys and 50+ lifecycle flows. The lesson is simple: platform presence is not enough if ownership and the operating model are unclear.

When to bring me in
  • You can describe the pain, but not the exact operating cause
  • CRM is active, yet business confidence in the function is low
  • The next hire or platform decision depends on getting the diagnosis right
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Focused work for teams where the CDP is installed but ownership is broken and generic channel activity is no longer enough.

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Questions teams usually ask

I step in when the CDP is installed but ownership is broken and the team needs an operator who can turn that into a concrete CRM, retention, or operating-model fix.

Questions teams usually ask

FAQ

Is this only a diagnostic page?

No. This entry point starts with a diagnostic, but it is designed to move quickly into a roadmap, execution support, or fractional ownership if the case needs it.

Can this work without a full replatform or reorg?

Yes. In many cases the fix is about clearer prioritization, ownership, segmentation logic, and operating cadence on top of the existing team and stack.

What comes out of the first phase?

A grounded view of the bottleneck, a prioritized action sequence, and a recommendation on whether the next step should be audit, redesign, or leadership support.