MIKHAIL DADOV
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Mikhail Dadov

Lifecycle Marketing Consultant

Lifecycle marketing consulting for teams that need stronger onboarding, activation, retention, winback, and clearer customer lifecycle decisions tied to revenue.

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When I am the best fit

I step in when a team needs senior outside help on lifecycle marketing and wants clearer commercial decisions, not more generic CRM activity.

  • Teams that already have CRM activity but need clearer priorities around lifecycle marketing
  • Leaders who need senior outside help without waiting for a permanent hire
  • Companies that want measurable impact on retention, LTV, and repeat revenue
What clients get
  • A sharper diagnosis and roadmap around lifecycle marketing
  • Better execution across CRM, product, analytics, and vendors
  • Decisions tied to conversion, retention, LTV, and revenue quality
Typical scope
  • Review of current setup, journeys, data, and ownership
  • Prioritized interventions for the next 30, 60, and 90 days
  • Support for KPI logic, vendor work, and execution rhythm
Quantified case

Lifecycle marketing that lifted conversion and retention revenue

For a Bloomreach fintech program I rebuilt measurement, segmentation, and 20+ lifecycle journeys, adding +10% conversion and +3% retention revenue while making the operating model easier to run.

When to bring me in
  • The team is active around lifecycle marketing, but business impact still feels weak
  • Ownership is fragmented and priorities are blurry
  • You need senior judgment, not more generic channel activity
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Lifecycle marketing consulting for teams that need stronger onboarding, activation, retention, winback, and clearer customer lifecycle decisions tied to revenue.

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Questions teams usually ask

I step in when a team needs senior outside help on lifecycle marketing and wants clearer commercial decisions, not more generic CRM activity.

Questions teams usually ask

FAQ

Is this just advisory work?

No. The first step is often advisory, but the mandate usually moves into roadmap design, execution support, vendor alignment, or senior operating involvement.

Can this work on top of the current team and stack?

Yes. Most mandates start on top of the current setup and focus on clearer priorities, better decisions, and stronger execution quality.

What is the usual first step?

Usually a short call, then a focused audit, compact roadmap, or scoped operating-model intervention.