MIKHAIL DADOV
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Mikhail Dadov

Marketing Automation Optimization Consultant

Marketing automation consulting for teams that need better trigger logic, clearer journey orchestration, and automation that improves conversion, retention, and revenue quality.

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When I am the best fit

I step in when a team needs senior outside help on marketing automation and wants clearer commercial decisions, not more generic CRM activity.

  • Teams that already have CRM activity but need clearer priorities around marketing automation
  • Leaders who need senior outside help without waiting for a permanent hire
  • Companies that want measurable impact on retention, LTV, and repeat revenue
What clients get
  • A sharper diagnosis and roadmap around marketing automation
  • Better execution across CRM, product, analytics, and vendors
  • Decisions tied to conversion, retention, LTV, and revenue quality
Typical scope
  • Review of current setup, journeys, data, and ownership
  • Prioritized interventions for the next 30, 60, and 90 days
  • Support for KPI logic, vendor work, and execution rhythm
Quantified case

Automation that moved from volume to measurable impact

At X5 / Vprok I launched 100+ automated journeys and 50+ lifecycle flows, and in other programs I used automation to move from channel volume to clearer revenue impact and repeat behavior.

When to bring me in
  • The team is active around marketing automation, but business impact still feels weak
  • Ownership is fragmented and priorities are blurry
  • You need senior judgment, not more generic channel activity
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Marketing automation consulting for teams that need better trigger logic, clearer journey orchestration, and automation that improves conversion, retention, and revenue quality.

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Questions teams usually ask

I step in when a team needs senior outside help on marketing automation and wants clearer commercial decisions, not more generic CRM activity.

Questions teams usually ask

FAQ

Is this just advisory work?

No. The first step is often advisory, but the mandate usually moves into roadmap design, execution support, vendor alignment, or senior operating involvement.

Can this work on top of the current team and stack?

Yes. Most mandates start on top of the current setup and focus on clearer priorities, better decisions, and stronger execution quality.

What is the usual first step?

Usually a short call, then a focused audit, compact roadmap, or scoped operating-model intervention.