MIKHAIL DADOV
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Mikhail Dadov

Optimove Retention Consultant

Optimove consulting for teams that need stronger segmentation, clearer journeys, cleaner operating ownership, and better commercial output from the platform.

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When I am the best fit

I work with teams that already use Optimove but need the platform to support clearer retention economics, lifecycle ownership, and revenue logic.

  • Teams already running Optimove but not getting enough commercial value from it
  • Companies preparing a rebuild, migration, governance reset, or agency handover
  • Leaders who need platform usage to map to LTV, churn, retention revenue, and ownership
What clients get
  • A cleaner Optimove operating model around data, segments, journeys, and ownership
  • A roadmap that connects platform work to customer economics instead of broadcast activity
  • Sharper execution quality across vendor setup, internal team cadence, and measurement
Typical scope
  • Data model and event logic review
  • Segmentation, lifecycle journeys, and trigger priorities
  • Ownership model, KPIs, experimentation rhythm, and vendor roles
Quantified case

Optimove has to become an operating system

I have worked with Optimove in agency retention programs where the work was about turning predictive and segment logic into an operating system the team could actually use and measure.

When to bring me in
  • Optimove is installed, but commercial impact still feels weak or unclear
  • The platform is busy, yet journeys, segments, and reports still do not support decisions
  • You need a senior operator who can bridge platform capability and business reality
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Optimove consulting for teams that need stronger segmentation, clearer journeys, cleaner operating ownership, and better commercial output from the platform.

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Questions teams usually ask

I work with teams that already use Optimove but need the platform to support clearer retention economics, lifecycle ownership, and revenue logic.

Questions teams usually ask

FAQ

Do you only work on Optimove configuration?

No. The platform is only one part of the system. The mandate usually includes segmentation logic, journey design, KPIs, ownership, and commercial priorities around the stack.

Can you work with an agency or in-house CRM team already in place?

Yes. That is the most common setup. The work is usually to make the platform easier to govern and more commercially useful across the current team and vendor structure.

What does the first phase usually include?

A focused platform and operating-model review, a view of the highest-value fixes, and a practical recommendation on what to rebuild, simplify, or hand over.