MIKHAIL DADOV
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Mikhail Dadov

Improve Repeat Purchase

Improve Repeat Purchase: customer segments, lifecycle gaps, reactivation, and repeat revenue. Senior CRM strategy and leadership.

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When I am the best fit

I connect customer segments, lifecycle gaps, reactivation, and repeat revenue with customer economics, clear decision rights, and cross-functional leadership.

  • Leadership can see the symptom, but the operating bottleneck is still unclear
  • The team has many ideas, but poor prioritization logic
  • You need a sharp diagnostic and a practical sequence of actions, not another presentation
What clients get
  • Clear view of the revenue, retention, lifecycle, or ownership gap behind the symptom
  • A prioritized intervention map instead of channel-level busywork
  • A first operating rhythm the team can actually sustain
Typical scope
  • Diagnosis of journeys, segments, vendors, dashboards, and decision logic
  • Focused roadmap for the next 30, 60, or 90 days
  • Support for execution ownership, experiments, and team cadence
Experience and results

Rosinter: loyalty app with 1.5M active users

I launched and scaled the Honored Guest app to 1.5M active users. Visit frequency increased by 22% and average check by 9%. The program connected guest services, customer feedback, personalization, and rewards, and was recognized at Loyalty Awards Russia 2018.

When to bring me in
  • You can describe the pain, but not the exact operating cause
  • CRM is active, yet business confidence in the function is low
  • The next hire or platform decision depends on getting the diagnosis right
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Improve Repeat Purchase: customer segments, lifecycle gaps, reactivation, and repeat revenue. Senior CRM strategy and leadership.

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Questions teams usually ask

I connect customer segments, lifecycle gaps, reactivation, and repeat revenue with customer economics, clear decision rights, and cross-functional leadership.

Questions teams usually ask

FAQ

How does the work move from diagnosis to action?

We identify the bottleneck, agree on priorities and success measures, then scope a roadmap, pilot, or leadership engagement.

Can this work without a full replatform or reorg?

Yes. In many cases the fix is about clearer prioritization, ownership, segmentation logic, and operating cadence on top of the existing team and stack.

How do we start?

Start with a 1-hour consultation to review the goals, constraints, and data available. We then scope an audit, roadmap, or leadership engagement separately.