MIKHAIL DADOV
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Mikhail Dadov

Customer Base Is Large But Repeat Purchase Is Unstable

Focused work for teams where the customer base is large but repeat purchase is unstable and generic channel activity is no longer enough.

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When I am the best fit

I step in when the customer base is large but repeat purchase is unstable and the team needs an operator who can turn that into a concrete CRM, retention, or operating-model fix.

  • Leadership can see the symptom, but the operating bottleneck is still unclear
  • The team has many ideas, but poor prioritization logic
  • You need a sharp diagnostic and a practical sequence of actions, not another presentation
What clients get
  • Clear view of the revenue, retention, lifecycle, or ownership gap behind the symptom
  • A prioritized intervention map instead of channel-level busywork
  • A first operating rhythm the team can actually sustain
Typical scope
  • Diagnosis of journeys, segments, vendors, dashboards, and decision logic
  • Focused roadmap for the next 30, 60, or 90 days
  • Support for execution ownership, experiments, and team cadence
Quantified case

From customer volume to repeat-revenue discipline

I have worked on large customer bases across retail and restaurants, from 1.5M active loyalty users to large-scale grocery e-commerce. The consistent theme is not list size but building repeat behavior with segmentation, journeys, and a clearer commercial model.

When to bring me in
  • You can describe the pain, but not the exact operating cause
  • CRM is active, yet business confidence in the function is low
  • The next hire or platform decision depends on getting the diagnosis right
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Focused work for teams where the customer base is large but repeat purchase is unstable and generic channel activity is no longer enough.

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Questions teams usually ask

I step in when the customer base is large but repeat purchase is unstable and the team needs an operator who can turn that into a concrete CRM, retention, or operating-model fix.

Questions teams usually ask

FAQ

Is this only a diagnostic page?

No. This entry point starts with a diagnostic, but it is designed to move quickly into a roadmap, execution support, or fractional ownership if the case needs it.

Can this work without a full replatform or reorg?

Yes. In many cases the fix is about clearer prioritization, ownership, segmentation logic, and operating cadence on top of the existing team and stack.

What comes out of the first phase?

A grounded view of the bottleneck, a prioritized action sequence, and a recommendation on whether the next step should be audit, redesign, or leadership support.