MIKHAIL DADOV
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Mikhail Dadov

SAP Loyalty Consultant

SAP Customer Loyalty Management consulting for teams that need stronger segmentation, clearer journeys, cleaner operating ownership, and better commercial output from the platform.

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When I am the best fit

I work with teams that already use SAP Customer Loyalty Management but need the platform to support clearer retention economics, lifecycle ownership, and revenue logic.

  • Teams already running SAP Customer Loyalty Management but not getting enough commercial value from it
  • Companies preparing a rebuild, migration, governance reset, or agency handover
  • Leaders who need platform usage to map to LTV, churn, retention revenue, and ownership
What clients get
  • A cleaner SAP Customer Loyalty Management operating model around data, segments, journeys, and ownership
  • A roadmap that connects platform work to customer economics instead of broadcast activity
  • Sharper execution quality across vendor setup, internal team cadence, and measurement
Typical scope
  • Data model and event logic review
  • Segmentation, lifecycle journeys, and trigger priorities
  • Ownership model, KPIs, experimentation rhythm, and vendor roles
Quantified case

SAP Customer Loyalty Management has to become an operating system

I have used SAP Customer Loyalty Management in large-scale loyalty environments where the hard part was aligning program economics, app logic, CRM communication, and commercial accountability.

When to bring me in
  • SAP Customer Loyalty Management is installed, but commercial impact still feels weak or unclear
  • The platform is busy, yet journeys, segments, and reports still do not support decisions
  • You need a senior operator who can bridge platform capability and business reality
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SAP Customer Loyalty Management consulting for teams that need stronger segmentation, clearer journeys, cleaner operating ownership, and better commercial output from the platform.

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Questions teams usually ask

I work with teams that already use SAP Customer Loyalty Management but need the platform to support clearer retention economics, lifecycle ownership, and revenue logic.

Questions teams usually ask

FAQ

Do you only work on SAP Customer Loyalty Management configuration?

No. The platform is only one part of the system. The mandate usually includes segmentation logic, journey design, KPIs, ownership, and commercial priorities around the stack.

Can you work with an agency or in-house CRM team already in place?

Yes. That is the most common setup. The work is usually to make the platform easier to govern and more commercially useful across the current team and vendor structure.

What does the first phase usually include?

A focused platform and operating-model review, a view of the highest-value fixes, and a practical recommendation on what to rebuild, simplify, or hand over.