MIKHAIL DADOV
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Mikhail Dadov

SAP Customer Loyalty Management Strategy

SAP Customer Loyalty Management Strategy: segmentation, customer journeys, measurement, and accountable delivery. Senior CRM strategy and leadership.

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When I am the best fit

I connect segmentation, customer journeys, measurement, and accountable delivery with customer economics, clear decision rights, and cross-functional leadership.

  • Teams already running SAP Customer Loyalty Management but not getting enough commercial value from it
  • Companies preparing a rebuild, migration, governance reset, or agency handover
  • Leaders who need platform usage to map to LTV, churn, retention revenue, and ownership
What clients get
  • A cleaner SAP Customer Loyalty Management operating model around data, segments, journeys, and ownership
  • A roadmap that connects platform work to customer economics instead of broadcast activity
  • Sharper execution quality across vendor setup, internal team cadence, and measurement
Typical scope
  • Data model and event logic review
  • Segmentation, lifecycle journeys, and trigger priorities
  • Ownership model, KPIs, experimentation rhythm, and vendor roles
Experience and results

Relevant leadership experience: Rosinter: commercial judgment in loyalty transformation

I secured leadership approval to replace a weak co-branded model with an owned loyalty program. About 70% of customers migrated, gross profit improved by about 2%, and payback was about 1.5 years. The decision combined customer value, transition risk, and program economics.

When to bring me in
  • SAP Customer Loyalty Management is installed, but commercial impact still feels weak or unclear
  • The platform is busy, yet journeys, segments, and reports still do not support decisions
  • You need a senior operator who can bridge platform capability and business reality
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SAP Customer Loyalty Management Strategy: segmentation, customer journeys, measurement, and accountable delivery. Senior CRM strategy and leadership.

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Questions teams usually ask

I connect segmentation, customer journeys, measurement, and accountable delivery with customer economics, clear decision rights, and cross-functional leadership.

Questions teams usually ask

FAQ

Do you only work on SAP Customer Loyalty Management configuration?

No. The platform is only one part of the system. The mandate usually includes segmentation logic, journey design, KPIs, ownership, and commercial priorities around the stack.

Can you work with an agency or in-house CRM team already in place?

Yes. That is the most common setup. The work is usually to make the platform easier to govern and more commercially useful across the current team and vendor structure.

How do we start?

Start with a 1-hour consultation to review the goals, constraints, and data available. We then scope an audit, roadmap, or leadership engagement separately.