Source Quote
Conversion in the customer mobile app increased 1.5x.Short quote translated from the original source text or transcript.
The press release is useful because it records the public business framing of the Personal Price rollout: mobile-platform sales were up 3.3x year over year in the cited quarter, the mobile platform represented 64% of online sales, and the personalized-price mechanic was positioned as part of a seamless digital customer experience.
It also provides concrete proof that the initiative affected conversion and authorization economics, not only brand storytelling: the company states that customer-app conversion increased 1.5x and that the mechanic helped grow the base of identified users inside the OneRetail platform.