Source Quote
We launched the Personal Price mechanic in the mobile app and increased conversion by 10%.Short quote translated from the original source text or transcript.
The Mindbox case talk describes a 2020 shift to a product approach inside M.Video–Eldorado: decisions started from user needs, the Personal Price mechanic in the mobile app lifted conversion by 10%, and a subscription prototype was assembled in two months by a business-product-IT triad.
It is a useful source for employers and clients because it shows the operating mechanics behind the results: product framing, metric trees, a smaller meeting load, and a shared language between business and engineering instead of a classic request queue.