Source Quote
We understood that there could be no e-commerce breakthrough without CRM, and the future was personalization.Short quote translated from the original source text or transcript.
The vc.ru case article is strong because it turns CRM from a soft function into an operational revenue line: in three months the team integrated a custom e-commerce stack with Mindbox, launched 21 triggers across nine automated campaigns, and reported 5% of online-supermarket revenue from targeted direct marketing in the cited quarter.
The source also gives a practical look at delivery conditions: a lean CRM team, nontrivial custom back-office integration, realtime plus nightly sync, and a roadmap that treated abandoned cart, reactivation, replenishment prompts, and A/B-tested offers as measurable business assets rather than marketing decoration.