Tagline Awards case: 5% incremental CRM revenue for Vprok.ru Perekrestok
Published by Tagline as an awards case for Out of Cloud and Vprok.ru Perekrestok.
Source Quote
Incremental revenue of CRM channels amounted to 5% in 12 months.Short quote translated from the original source text or transcript.
The Tagline Awards publication is useful because it frames the Vprok.ru Perekrestok CRM work as an externally recognized case, not only as a company article. The case won silver in the Best eCRM Use category at Tagline Awards 2020-2021.
The business result is direct: CRM channels produced 5% incremental revenue over 12 months, the contact base grew 17x, and the team built the operating stack around Mindbox integration, automated dashboards, more than 100 triggers, and five communication channels.
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Open to CRM audit, retention and churn work, loyalty economics, lifecycle redesign, CDP and segmentation projects, and fractional CRM leadership.