MIKHAIL DADOV
Book a CRM consultation
Menu Close
Book a CRM consultation
Mikhail Dadov

Ecommerce CRM Strategy

Ecommerce CRM Strategy: repeat orders, segmentation, automated journeys, and LTV. Senior CRM strategy and leadership.

Book a 1-hour CRM consultation Write an email Services
When I am the best fit

I connect repeat orders, segmentation, automated journeys, and LTV with customer economics, clear decision rights, and cross-functional leadership.

  • E-commerce teams with strong customer volume but weak repeat revenue discipline
  • Teams where CRM, product, analytics, and commercial owners still work in parallel
  • Leaders who need a commercially grounded operating model, not more channel activity
What clients get
  • Sharper lifecycle and retention priorities tied to repeat revenue
  • Clear ownership across CRM, product, analytics, and vendors
  • A roadmap that fits commercial pressure, team reality, and platform constraints
Typical scope
  • CRM audit, lifecycle redesign, and retention roadmap
  • Segmentation, CDP/CRM logic, and measurement model
  • Fractional leadership or senior advisory for execution quality
Experience and results

X5 / Vprok: CRM built from scratch on Mindbox

I built the CRM function and team, expanded the contactable base 17×, and launched 100+ automated triggers that doubled customer LTV. Ecommerce integration took 60 days; CRM generated 5% incremental revenue in 12 months. Data, lifecycle priorities, measurement, and agency delivery developed together.

When to bring me in
  • The customer base is large, but repeat behavior is unstable
  • CRM sends a lot, yet leadership still cannot see a reliable revenue line
  • The team needs a senior operator who can connect commercial reality with CRM work
Contact

Ecommerce CRM Strategy: repeat orders, segmentation, automated journeys, and LTV. Senior CRM strategy and leadership.

Start a project Hire me
Questions teams usually ask

I connect repeat orders, segmentation, automated journeys, and LTV with customer economics, clear decision rights, and cross-functional leadership.

Questions teams usually ask

FAQ

Can the work extend beyond ecommerce CRM?

Yes. The scope can include retention, lifecycle, loyalty, segmentation, and team leadership, depending on the business priorities.

Can you work with the current team and stack?

Yes. Most mandates start on top of an existing team, vendor setup, and platform stack. The job is to make that system commercially sharper and easier to run.

How do we start?

Start with a 1-hour consultation to review the goals, constraints, and data available. We then scope an audit, roadmap, or leadership engagement separately.