Mikhail Dadov

E-commerce CRM Consultant

E-commerce CRM consultant for teams that need higher repeat purchase, better customer lifecycle, stronger segmentation, and more predictable retention revenue.

I step in when e-commerce teams need CRM to work as a revenue system instead of a campaign queue.

  • E-commerce teams with strong customer volume but weak repeat revenue discipline
  • Teams where CRM, product, analytics, and commercial owners still work in parallel
  • Leaders who need a commercially grounded operating model, not more channel activity
  • Sharper lifecycle and retention priorities tied to repeat revenue
  • Clear ownership across CRM, product, analytics, and vendors
  • A roadmap that fits commercial pressure, team reality, and platform constraints
  • CRM audit, lifecycle redesign, and retention roadmap
  • Segmentation, CDP/CRM logic, and measurement model
  • Fractional leadership or senior advisory for execution quality

E-commerce CRM with 100+ journeys and 5% revenue share

At Vprok I launched 100+ automated journeys and 50+ lifecycle flows, doubled average customer LTV, and the public case later documented that targeted CRM activity drove 5% of revenue in the described period.

  • The customer base is large, but repeat behavior is unstable
  • CRM sends a lot, yet leadership still cannot see a reliable revenue line
  • The team needs a senior operator who can connect commercial reality with CRM work

FAQ

Do you work only with e-commerce crm consultant mandates?

No. This page is a narrow entry point. The work often expands into retention, lifecycle, loyalty, segmentation, or fractional leadership once the real operating constraint is clear.

Can you work with the current team and stack?

Yes. Most mandates start on top of an existing team, vendor setup, and platform stack. The job is to make that system commercially sharper and easier to run.

What is the best first step?

Usually a short call followed by a focused audit, a compact roadmap, or a scoped operating-model intervention.