MIKHAIL DADOV
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Mikhail Dadov

Improve CRM Revenue Contribution

Improve CRM Revenue Contribution: incremental measurement, offer governance, and commercial priorities. Senior CRM strategy and leadership.

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When I am the best fit

I connect incremental measurement, offer governance, and commercial priorities with customer economics, clear decision rights, and cross-functional leadership.

  • Leadership can see the symptom, but the operating bottleneck is still unclear
  • The team has many ideas, but poor prioritization logic
  • You need a sharp diagnostic and a practical sequence of actions, not another presentation
What clients get
  • Clear view of the revenue, retention, lifecycle, or ownership gap behind the symptom
  • A prioritized intervention map instead of channel-level busywork
  • A first operating rhythm the team can actually sustain
Typical scope
  • Diagnosis of journeys, segments, vendors, dashboards, and decision logic
  • Focused roadmap for the next 30, 60, or 90 days
  • Support for execution ownership, experiments, and team cadence
Experience and results

M.Video–Eldorado: a 20-person function and 40M customers

I led CRM, loyalty, partnerships, and analytics, unified two loyalty programs for 40M customers, and coordinated a 48-hour migration. CRM contribution to revenue rose from 5% to 10% and annual churn fell from 42% to 34%. Finance-approved budgets, control groups, and quarterly ROI reviews made commercial ownership explicit.

When to bring me in
  • You can describe the pain, but not the exact operating cause
  • CRM is active, yet business confidence in the function is low
  • The next hire or platform decision depends on getting the diagnosis right
Other relevant pages
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Improve CRM Revenue Contribution: incremental measurement, offer governance, and commercial priorities. Senior CRM strategy and leadership.

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Questions teams usually ask

I connect incremental measurement, offer governance, and commercial priorities with customer economics, clear decision rights, and cross-functional leadership.

Questions teams usually ask

FAQ

How does the work move from diagnosis to action?

We identify the bottleneck, agree on priorities and success measures, then scope a roadmap, pilot, or leadership engagement.

Can this work without a full replatform or reorg?

Yes. In many cases the fix is about clearer prioritization, ownership, segmentation logic, and operating cadence on top of the existing team and stack.

How do we start?

Start with a 1-hour consultation to review the goals, constraints, and data available. We then scope an audit, roadmap, or leadership engagement separately.