MIKHAIL DADOV
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Mikhail Dadov

Customer Value / Monetization Consultant

Customer value consulting for teams that need clearer monetization logic, stronger customer economics, better repeat revenue, and sharper decisions around value creation.

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When I am the best fit

I step in when a team needs senior outside help on customer value and monetization and wants clearer commercial decisions, not more generic CRM activity.

  • Teams that already have CRM activity but need clearer priorities around customer value and monetization
  • Leaders who need senior outside help without waiting for a permanent hire
  • Companies that want measurable impact on retention, LTV, and repeat revenue
What clients get
  • A sharper diagnosis and roadmap around customer value and monetization
  • Better execution across CRM, product, analytics, and vendors
  • Decisions tied to conversion, retention, LTV, and revenue quality
Typical scope
  • Review of current setup, journeys, data, and ownership
  • Prioritized interventions for the next 30, 60, and 90 days
  • Support for KPI logic, vendor work, and execution rhythm
Quantified case

Customer value work that linked CRM to revenue and LTV

At M.Video–Eldorado I scaled personalized pricing and lifecycle work that doubled CRM contribution to revenue from 5% to 10%, with customer value logic at the center of the operating model.

When to bring me in
  • The team is active around customer value and monetization, but business impact still feels weak
  • Ownership is fragmented and priorities are blurry
  • You need senior judgment, not more generic channel activity
Other relevant pages
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Customer value consulting for teams that need clearer monetization logic, stronger customer economics, better repeat revenue, and sharper decisions around value creation.

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Questions teams usually ask

I step in when a team needs senior outside help on customer value and monetization and wants clearer commercial decisions, not more generic CRM activity.

Questions teams usually ask

FAQ

Is this just advisory work?

No. The first step is often advisory, but the mandate usually moves into roadmap design, execution support, vendor alignment, or senior operating involvement.

Can this work on top of the current team and stack?

Yes. Most mandates start on top of the current setup and focus on clearer priorities, better decisions, and stronger execution quality.

What is the usual first step?

Usually a short call, then a focused audit, compact roadmap, or scoped operating-model intervention.