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Mikhail Dadov

Loyalty Program Consultant

Consulting on loyalty strategy, mechanics, customer value, and operating design for brands that want loyalty to support predictable repeat revenue, not just discount traffic.

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Best fit for

For brands that need loyalty economics, mechanics, app logic, and retention behavior to work as one system.

  • Brands reviewing an existing loyalty app or rewards logic
  • Teams launching a new program and needing stronger economics from day one
  • Companies where loyalty exists but customer value is vague and underused
What clients get
  • Stronger customer value proposition and clearer loyalty economics
  • Program mechanics tied to repeat behavior, frequency, basket, and retention
  • Decision support on app flows, tier logic, rewards, and CRM integration
Typical scope
  • Program structure, tiers, rewards, and customer proposition
  • Loyalty app or account experience
  • CRM integration, communications, and measurement model
When to bring me in
  • The current program generates activity but weak loyalty behavior
  • Discounting dominates, while emotional and functional value are underbuilt
  • You need loyalty to support retention economics, not just promotional traffic
Contact

Consulting on loyalty strategy, mechanics, customer value, and operating design for brands that want loyalty to support predictable repeat revenue, not just discount traffic.

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