MIKHAIL DADOV
Request a CRM audit
Menu Close
Request a CRM audit
Mikhail Dadov

Retention Consultant

Retention consulting focused on churn reduction, customer lifecycle leaks, repeat purchase, reactivation, and the roadmap that improves customer lifetime value.

Request a CRM audit call Write an email Services
When I am the best fit

I step in when a team needs a retention revenue plan, sharper lifecycle decisions, and lower churn with measurable business logic.

  • Companies with strong acquisition but weak repeat behavior
  • Teams where churn is visible but retention interventions still feel fragmented
  • Operators who need to connect CRM work to revenue and customer economics, not only message output
What clients get
  • Sharper understanding of churn segments, lifecycle leaks, and retention economics
  • A prioritized intervention map across onboarding, activation, repeat purchase, and winback
  • A testing backlog tied to customer value and predictable revenue growth
Typical scope
  • Churn segmentation and behavioral patterns
  • Lifecycle redesign from onboarding to winback
  • Retention KPI logic, experiments, and revenue-linked prioritization
Quantified case

Retention work that produced both churn and revenue impact

Across lifecycle and segmentation work, I have delivered -18% annual churn, +3% retention revenue in a Bloomreach fintech program, and +30% campaign revenue lift from personalization. The point is to tie retention work to business output, not only CRM activity.

When to bring me in
  • Repeat purchase and engagement are falling even though campaigns still go out
  • The team has many retention ideas but weak prioritization logic
  • You need an actionable plan instead of another generic churn presentation
Contact

Retention consulting focused on churn reduction, customer lifecycle leaks, repeat purchase, reactivation, and the roadmap that improves customer lifetime value.

Start a project Hire me
Questions teams usually ask

I step in when a team needs a retention revenue plan, sharper lifecycle decisions, and lower churn with measurable business logic.

Questions teams usually ask

FAQ

Is this only about messaging?

No. Messaging is just one lever. The work usually touches segments, journeys, KPIs, experiments, offer logic, and the operating model behind repeat behavior.

Can you work on churn without a CDP migration?

Yes. Many retention fixes happen on top of the existing stack once the real leaks and priorities become visible.

What is the first deliverable?

Usually a diagnosis of churn and lifecycle leaks, plus a prioritized intervention plan that the team can actually run.