MIKHAIL DADOV
Book a CRM consultation
Menu Close
Book a CRM consultation
Mikhail Dadov

Fractional CRM Leadership

Fractional CRM Leadership: team leadership, commercial priorities, budgets, and a clear handover. Senior CRM strategy and leadership.

Book a 1-hour CRM consultation Write an email Services
When I am the best fit

I connect team leadership, commercial priorities, budgets, and a clear handover with customer economics, clear decision rights, and cross-functional leadership.

  • Founders and CEOs who know retention matters but do not yet have strong senior CRM ownership
  • Growth and product leaders who need a cross-functional operator, not only campaign execution
  • Teams between hires, after reorg, or during a major CRM reset
What clients get
  • A real operating cadence across CRM, product, analytics, and vendors
  • Stronger prioritization, fewer vanity tasks, and clearer accountability around predictable revenue growth
  • A CRM function that becomes easier to hire, scale, or hand over later
Typical scope
  • Weekly leadership cadence and prioritization
  • Vendor and platform management
  • Decision support on roadmap, team shape, KPI ownership, and execution quality
Experience and results

M.Video–Eldorado: a 20-person function and 40M customers

I led CRM, loyalty, partnerships, and analytics, unified two loyalty programs for 40M customers, and coordinated a 48-hour migration. CRM contribution to revenue rose from 5% to 10% and annual churn fell from 42% to 34%. Finance-approved budgets, control groups, and quarterly ROI reviews made commercial ownership explicit.

When to bring me in
  • The team executes tasks but nobody truly owns CRM as a business function
  • You need senior leadership before making a permanent hire
  • CRM, product, analytics, and vendors move in parallel rather than as one revenue system
Contact

Fractional CRM Leadership: team leadership, commercial priorities, budgets, and a clear handover. Senior CRM strategy and leadership.

Start a project Hire me
Questions teams usually ask

I connect team leadership, commercial priorities, budgets, and a clear handover with customer economics, clear decision rights, and cross-functional leadership.

Questions teams usually ask

FAQ

Is this consulting or leadership?

Interim or fractional leadership: I own priorities, decisions, team coordination, and commercial accountability while working within the agreed mandate.

Do you replace the future permanent hire?

No. Fractional work is often the bridge before the permanent hire, or the structure that makes that future hire much easier and clearer.

Can you work with our CRM manager and agency?

Yes. I work with the existing team to clarify responsibilities, decisions, priorities, and measures of success.