MIKHAIL DADOV
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Mikhail Dadov

Fractional CRM Lead

Fractional CRM leadership for companies in transition, scale-up, or reset mode that need a fractional CRM lead, an interim CRM manager, or a Head of CRM consultant to turn CRM into a managed growth system.

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When I am the best fit

I provide senior CRM ownership for teams that need better decisions, operating rhythm, and execution leadership before or instead of a permanent hire.

  • Founders and CEOs who know retention matters but do not yet have strong senior CRM ownership
  • Growth and product leaders who need a cross-functional operator, not only campaign execution
  • Teams between hires, after reorg, or during a major CRM reset
What clients get
  • A real operating cadence across CRM, product, analytics, and vendors
  • Stronger prioritization, fewer vanity tasks, and clearer accountability around predictable revenue growth
  • A CRM function that becomes easier to hire, scale, or hand over later
Typical scope
  • Weekly leadership cadence and prioritization
  • Vendor and platform management
  • Decision support on roadmap, team shape, KPI ownership, and execution quality
Quantified case

20-person CRM and loyalty team, revenue share from 5% to 10%

At M.Video–Eldorado I led a 20-person cross-functional CRM and loyalty team, scaled lifecycle automation and personalized pricing, and doubled CRM contribution to revenue from 5% to 10%. That is the kind of operating ownership this page is about.

When to bring me in
  • The team executes tasks but nobody truly owns CRM as a business function
  • You need senior leadership before making a permanent hire
  • CRM, product, analytics, and vendors move in parallel rather than as one revenue system
Contact

Fractional CRM leadership for companies in transition, scale-up, or reset mode that need a fractional CRM lead, an interim CRM manager, or a Head of CRM consultant to turn CRM into a managed growth system.

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Questions teams usually ask

I provide senior CRM ownership for teams that need better decisions, operating rhythm, and execution leadership before or instead of a permanent hire.

Questions teams usually ask

FAQ

Is this consulting or leadership?

It is leadership-shaped consulting. The point is not only advice but better decisions, operating rhythm, ownership, and execution quality while the team is in transition.

Do you replace the future permanent hire?

No. Fractional work is often the bridge before the permanent hire, or the structure that makes that future hire much easier and clearer.

Can you work with an existing CRM manager or agency?

Yes. In many cases I sit above existing execution so that priorities, vendor work, and business logic finally align.