Source Quote
We invest development resources only in features and functions that have confirmed incremental effect.Short quote translated from the original source text or transcript.
The Mindbox interview goes beyond the headline: it explains how a 20-person CRM and loyalty function works with product and engineering teams, how feature backlogs are filtered through experiments, and how personalized pricing extends a classic loyalty program instead of replacing it blindly.
The source is especially useful because it grounds the philosophy in measurable numbers: OneRetail customers showed a 40% higher average ticket in the cited period, experiments always ran with control groups, and the team kept roughly 80 candidate features in backlog while funding only what could prove incremental effect.