Audit of the Honored Guest loyalty program
Vendor case note published by Manzana Group on March 16, 2018, with Mikhail Dadov quoted on why an external audit was needed.
Source Quote
We needed not only an analysis of our loyalty program, but also a comparison with the market.Short quote translated from the original source text or transcript.
This Manzana case note is useful because it shows a different stage of Honored Guest maturity: not launch, but external audit and benchmark. Rosinter wanted to assess the effectiveness of the existing program, understand weak spots, and compare itself with the broader loyalty market instead of only looking inward.
The note also adds operating proof. It says the audit took more than two months, covered the program as a whole and by restaurant brand, and found that in 2017 more than 40% of checks in corporate restaurants were already processed through the mobile app, with a target to move that share to 50% in 2018.
More public materials
Compact archive of related interviews, talks, and case publications from the same public body of work.
CRM Talks #2 with Mikhail DadovRead in English ↗
How a product approach aligned business and engineeringRead in English ↗
How M.Video grew email revenue with WIM.AgencyRead in English ↗
CDP in practice: Customer Data Platform roundtableWatch with subtitles ↗
“Invest only in features that create incremental impact”Read in English ↗
AI-powered personalized pricing for every customerRead in English ↗
Panel on loyalty, CRM, and customer experienceWatch with subtitles ↗
How M.Video made loyalty fully digitalRead in English ↗
Targeted marketing drove 5% of online supermarket revenueRead in English ↗
CRM approach at X5 Retail GroupWatch with subtitles ↗
Honored Guest reactivation experiment in restaurantsRead in English ↗
How Rosinter launched the Honored Guest mobile appRead in English ↗
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