How Rosinter launched the Honored Guest mobile app

This FoodService feature is valuable because it captures an early mobile-loyalty story in restaurant retail rather than the later optimization stage. In November 2014 Rosinter launched the Honored Guest mobile app, moved from plastic cards to a virtual model, and packed promotions, delivery or takeaway ordering, bonus payments, and guest feedback into one product.

The business proof is concrete and unusually early for the category: the investment paid back in four months, and more than 380 thousand guests registered in the program over the first eight months. The article also shows why the app mattered for CRM work: segmented campaigns, push communication, and a direct feedback channel instead of a blind loyalty mechanic.