Honored Guest reactivation experiment in restaurants

This Tochka Prodazh piece matters because it documents a very specific retention mechanic inside Honored Guest rather than a general loyalty vision. Mikhail Dadov describes end-to-end analytics from message send to visit or delivery order, then a reactivation campaign built around bonus points with a short expiration window.

The evidence is unusually concrete for a restaurant context: five user segments, experiment criteria around timing and bonus size, and an outcome of +40% visits, +36% bill size, and +17% margin inside the test group, followed by machine-learning work to identify guests with different response profiles.