MIKHAIL DADOV
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Mikhail Dadov

Loyalty Program Consultant

Loyalty program consulting for brands that need stronger customer value, clearer loyalty economics, and a redesign that lifts repeat revenue and retention.

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When I am the best fit

I help brands that need loyalty economics, customer value, app logic, and repeat behavior to work as one system.

  • Brands reviewing an existing loyalty app, rewards logic, or customer proposition
  • Teams launching a new program and needing stronger economics from day one
  • Companies where loyalty exists but customer value is vague and underused
What clients get
  • A stronger customer value proposition and clearer loyalty economics
  • Program mechanics tied to repeat behavior, frequency, basket, and retention
  • Decision support on app flows, tiers, rewards, and CRM integration
Typical scope
  • Program structure, tiers, rewards, and customer proposition
  • Loyalty app or account experience
  • CRM integration, communications, and the measurement model
Quantified case

1.5M active users, +22% visit frequency, +9% average check

At Rosinter Restaurants I launched the Honored Guest loyalty app to 1.5M active users and improved visit frequency by +22% and average check by +9%. For me, loyalty is not about points mechanics in isolation but about customer value and commercial behavior.

When to bring me in
  • The current program generates activity but weak loyalty behavior
  • Discounting dominates while emotional and functional value stay underbuilt
  • You need loyalty to support retention economics, not only promotional traffic
Contact

Loyalty program consulting for brands that need stronger customer value, clearer loyalty economics, and a redesign that lifts repeat revenue and retention.

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Questions teams usually ask

I help brands that need loyalty economics, customer value, app logic, and repeat behavior to work as one system.

Questions teams usually ask

FAQ

Is this only for brands launching a new program?

No. A large share of the work is redesigning existing programs whose economics, proposition, or app logic no longer support the business well.

Do you work on the app and CRM side too?

Yes. Loyalty only works when mechanics, app/account experience, CRM communication, and measurement connect as one operating system.

What is the first step?

Usually a short call, then an audit of the current economics and customer proposition, followed by a focused redesign roadmap.