MIKHAIL DADOV
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Mikhail Dadov

Loyalty Program Strategy

Loyalty Program Strategy: customer value, reward economics, repeat visits, and measurement. Senior CRM strategy and leadership.

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When I am the best fit

I connect customer value, reward economics, repeat visits, and measurement with customer economics, clear decision rights, and cross-functional leadership.

  • Brands reviewing an existing loyalty app, rewards logic, or customer proposition
  • Teams launching a new program and needing stronger economics from day one
  • Companies where loyalty exists but customer value is vague and underused
What clients get
  • A stronger customer value proposition and clearer loyalty economics
  • Program mechanics tied to repeat behavior, frequency, basket, and retention
  • Decision support on app flows, tiers, rewards, and CRM integration
Typical scope
  • Program structure, tiers, rewards, and customer proposition
  • Loyalty app or account experience
  • CRM integration, communications, and the measurement model
Experience and results

Rosinter: commercial judgment in loyalty transformation

I secured leadership approval to replace a weak co-branded model with an owned loyalty program. About 70% of customers migrated, gross profit improved by about 2%, and payback was about 1.5 years. The decision combined customer value, transition risk, and program economics.

When to bring me in
  • The current program generates activity but weak loyalty behavior
  • Discounting dominates while emotional and functional value stay underbuilt
  • You need loyalty to support retention economics, not only promotional traffic
Contact

Loyalty Program Strategy: customer value, reward economics, repeat visits, and measurement. Senior CRM strategy and leadership.

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Questions teams usually ask

I connect customer value, reward economics, repeat visits, and measurement with customer economics, clear decision rights, and cross-functional leadership.

Questions teams usually ask

FAQ

Is this only for brands launching a new program?

No. A large share of the work is redesigning existing programs whose economics, proposition, or app logic no longer support the business well.

Do you work on the app and CRM side too?

Yes. Loyalty only works when mechanics, app/account experience, CRM communication, and measurement connect as one operating system.

How do we start?

Start with a 1-hour consultation to review the goals, constraints, and data available. We then scope an audit, roadmap, or leadership engagement separately.