MIKHAIL DADOV
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Mikhail Dadov

CDP & Segmentation Strategy

CDP & Segmentation Strategy: customer data, segments, lifecycle decisions, and team ownership. Senior CRM strategy and leadership.

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When I am the best fit

I connect customer data, segments, lifecycle decisions, and team ownership with customer economics, clear decision rights, and cross-functional leadership.

  • Teams with a CDP installed but weak usage discipline
  • Companies where segmentation exists in fragments but not as a decision system
  • Leaders who need the data stack to support operating quality, not only infrastructure
What clients get
  • Cleaner data and segmentation logic for lifecycle, retention, and loyalty decisions
  • A more usable ownership model across CRM, product, analytics, and vendors
  • A practical operating cadence around segments, journeys, experiments, and KPIs
Typical scope
  • Data model, events, and segment logic
  • Journey ownership and trigger structure
  • Roles, dashboards, KPI model, and platform operating discipline
Experience and results

X5 / Vprok: CRM built from scratch on Mindbox

I built the CRM function and team, expanded the contactable base 17×, and launched 100+ automated triggers that doubled customer LTV. Ecommerce integration took 60 days; CRM generated 5% incremental revenue in 12 months. Data, lifecycle priorities, measurement, and agency delivery developed together.

When to bring me in
  • The platform exists, but teams still argue about what a segment means
  • Journeys and dashboards are present, yet decisions remain slow and inconsistent
  • The business invested in infrastructure but not in the operating model around it
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CDP & Segmentation Strategy: customer data, segments, lifecycle decisions, and team ownership. Senior CRM strategy and leadership.

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Questions teams usually ask

I connect customer data, segments, lifecycle decisions, and team ownership with customer economics, clear decision rights, and cross-functional leadership.

Questions teams usually ask

FAQ

Is this about CDP implementation only?

No. The bigger issue is usually how the team uses the stack: segments, events, journeys, ownership, dashboards, and decision logic.

Do you need a fresh platform to do this work?

No. I often work on top of an existing CDP or CRM setup and focus on making it commercially and operationally usable.

How do we start?

Start with a 1-hour consultation to review the goals, constraints, and data available. We then scope an audit, roadmap, or leadership engagement separately.