MIKHAIL DADOV
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Mikhail Dadov

CDP, Segmentation & Operating Model Consultant

Focused work for teams that already have a CDP or CRM stack but need a better data model, clearer segments, stronger ownership, and an operating system the business can actually run.

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When I am the best fit

I step in when the stack already exists, but the team still lacks a usable operating model around data, segments, journeys, and ownership.

  • Teams with a CDP installed but weak usage discipline
  • Companies where segmentation exists in fragments but not as a decision system
  • Leaders who need the data stack to support operating quality, not only infrastructure
What clients get
  • Cleaner data and segmentation logic for lifecycle, retention, and loyalty decisions
  • A more usable ownership model across CRM, product, analytics, and vendors
  • A practical operating cadence around segments, journeys, experiments, and KPIs
Typical scope
  • Data model, events, and segment logic
  • Journey ownership and trigger structure
  • Roles, dashboards, KPI model, and platform operating discipline
Quantified case

Built a CDP-led CRM engine from scratch

At X5 / Vprok I built the CRM ecosystem from scratch on Mindbox CDP, launched 100+ automated journeys and 50+ lifecycle flows, and doubled average customer LTV. The headline matters, but the real value was the operating model behind the stack.

When to bring me in
  • The platform exists, but teams still argue about what a segment means
  • Journeys and dashboards are present, yet decisions remain slow and inconsistent
  • The business invested in infrastructure but not in the operating model around it
Contact

Focused work for teams that already have a CDP or CRM stack but need a better data model, clearer segments, stronger ownership, and an operating system the business can actually run.

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Questions teams usually ask

I step in when the stack already exists, but the team still lacks a usable operating model around data, segments, journeys, and ownership.

Questions teams usually ask

FAQ

Is this about CDP implementation only?

No. The bigger issue is usually how the team uses the stack: segments, events, journeys, ownership, dashboards, and decision logic.

Do you need a fresh platform to do this work?

No. I often work on top of an existing CDP or CRM setup and focus on making it commercially and operationally usable.

What is the first output?

Usually a view of the current operating gaps and a sequence of fixes across data, segmentation, ownership, and lifecycle structure.