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Mikhail Dadov

CRM & Lifecycle Audit Consultant

Independent CRM and lifecycle audit for teams that need a sharp view of stack, journeys, segmentation, ownership, and commercial priorities before the next growth step.

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Best fit for

Fast diagnosis of stack, journeys, data quality, and operating gaps before scaling CRM or fixing retention.

  • Teams with CRM activity but weak commercial visibility
  • Companies preparing a relaunch, CDP migration, or vendor reset
  • Leaders who need an outside view before hiring or reorganizing the function
What clients get
  • Clear diagnosis of journey gaps, segmentation gaps, and measurement blind spots
  • Prioritized roadmap with commercial logic instead of channel wish lists
  • Recommendation on team roles, vendor responsibilities, and next decision points
Typical scope
  • CRM stack and vendor map
  • Lifecycle journeys, triggers, and channel logic
  • Segmentation, KPIs, dashboards, and operating ownership
When to bring me in
  • Retention is under pressure but the team cannot agree where the real bottleneck is
  • You are about to replace a platform, agency, or team structure
  • CRM is busy, yet leadership still sees it as a channel rather than a revenue engine
Contact

Independent CRM and lifecycle audit for teams that need a sharp view of stack, journeys, segmentation, ownership, and commercial priorities before the next growth step.

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