MIKHAIL DADOV
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Mikhail Dadov

Retail CRM Consultant

Retail CRM consultant for teams that need stronger retention, loyalty economics, customer lifecycle, and clearer commercial execution.

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When I am the best fit

I step in when retail teams need CRM to work as a revenue system instead of a campaign queue.

  • Retail teams with strong customer volume but weak repeat revenue discipline
  • Teams where CRM, product, analytics, and commercial owners still work in parallel
  • Leaders who need a commercially grounded operating model, not more channel activity
What clients get
  • Sharper lifecycle and retention priorities tied to repeat revenue
  • Clear ownership across CRM, product, analytics, and vendors
  • A roadmap that fits commercial pressure, team reality, and platform constraints
Typical scope
  • CRM audit, lifecycle redesign, and retention roadmap
  • Segmentation, CDP/CRM logic, and measurement model
  • Fractional leadership or senior advisory for execution quality
Quantified case

Retail CRM that moved from activity to revenue

In large retail environments I have doubled CRM contribution to revenue from 5% to 10%, reduced churn to a historic low, and helped turn CRM into a real operating function rather than a channel calendar.

When to bring me in
  • The customer base is large, but repeat behavior is unstable
  • CRM sends a lot, yet leadership still cannot see a reliable revenue line
  • The team needs a senior operator who can connect commercial reality with CRM work
Contact

Retail CRM consultant for teams that need stronger retention, loyalty economics, customer lifecycle, and clearer commercial execution.

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Questions teams usually ask

I step in when retail teams need CRM to work as a revenue system instead of a campaign queue.

Questions teams usually ask

FAQ

Do you work only with retail crm consultant mandates?

No. This page is a narrow entry point. The work often expands into retention, lifecycle, loyalty, segmentation, or fractional leadership once the real operating constraint is clear.

Can you work with the current team and stack?

Yes. Most mandates start on top of an existing team, vendor setup, and platform stack. The job is to make that system commercially sharper and easier to run.

What is the best first step?

Usually a short call followed by a focused audit, a compact roadmap, or a scoped operating-model intervention.